Kelly McDonald Books

How to Work With and Lead People Not Like You
The third agenda in U.S. presidential debates
How to market to people not like you
How to market to people not like you

By Kelly McDonald

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"Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market...

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How to Market to People Not Like You
How to Market to People Not Like You
How to Market to People Not Like You
Crafting the Customer Experience for People Not Like You
Crafting the Customer Experience for People Not Like You
Crafting the Customer Experience for People Not Like You
Crafting the Customer Experience for People Not Like You

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