Ken Auletta Books

The art of corporate success
The art of corporate success

By Ken Auletta

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Backstory
Backstory

By Ken Auletta

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It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and po...

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Googled
Googled

By Ken Auletta

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"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen." -San Francisco Chronicle Just eleven years old, Google has prof...

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The Best Business Stories of the Year
The Best Business Stories of the Year

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Media Man
Media Man

By Ken Auletta

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"Wildly outspoken and ferociously competitive, Ted Turner is not your typical CEO. Equal parts mogul and visionary, Turner turned a modest suite of business into an improbable media empire that was...

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Media Man
Media Man

By Ken Auletta

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The underclass
The underclass

By Ken Auletta

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Greed and Glory on Wall Street: The Fall of the House of Lehman
Greed and Glory on Wall Street: The Fall of the House of Lehman

By Ken Auletta

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Describes the collapse of one of Wall Street's oldest investment banking partnerships.

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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