Kenneth Traub Books

The Inversion Factor
The Inversion Factor

By Sanjay Sarma, Kenneth Traub, Linda Bernardi

Average: 0.00, 0 Ratings

Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a t...

Read More
The Inversion Factor
The Inversion Factor

By Sanjay E. Sarma, Kenneth Traub, Linda Bernardi

Average: 0.00, 0 Ratings

Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a t...

Read More

Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More