Kenneth Traub Books
The Inversion Factor
By Sanjay Sarma, Kenneth Traub, Linda Bernardi
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a t...
Read MoreThe Inversion Factor
By Sanjay E. Sarma, Kenneth Traub, Linda Bernardi
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.In the past, companies found success with a product-first orientation; they made a t...
Read More