Kevin Maney Books
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
By Al Ramadan
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating...
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Megamedia shakeout
By Kevin Maney
The biggest thing to hit the business world since Henry Ford introduced assembly-line production is the concept of megamedia - the merging of the computer, telephone, software, entertainment, and c...
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The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM
By Kevin Maney
"IBM is one of the most successful companies in American history; it ushered in the Information Age and dominated the information industry for more than seventy years. Yet the builder of IBM has ne...
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Making the World Work Better: The Ideas That Shaped a Century and a Company
By Kevin Maney
Presents the history of IBM and the influence that it has had on American industry, examining its pivotal role in the mid twentieth-century development of computer technology.
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