Liz Thach Books

How to launch your wine career
How to launch your wine career

By Liz Thach

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v, 354 p. ; 22 cm

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Wine marketing and sales
Wine marketing and sales

By Paul Wagner

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Wine Marketing and Sales, Third Edition
Wine Marketing and Sales, Third Edition

By Liz Thach, Janeen Olsen, Paul Wanger

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The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy...

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Call of the Vine
Call of the Vine

By Tim Mondavi, Liz Thach

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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