Marcus Goncalves Books

Change management
Change management

By Marcus Goncalves

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Advanced economies and emerging markets
Advanced economies and emerging markets

By Marcus Goncalves

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There is intense competition among emerging markets to capture their share of the global economy. This book addresses questions that are germane to accomplishing this goal. Most important to this e...

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Conflict resolution
Conflict resolution

By Marcus Goncalves

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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