Margaret Heffernan Books

Bigger Prize
Bigger Prize

By Margaret Heffernan

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Beyond Measure
Beyond Measure

By Margaret Heffernan

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Beyond Measure
Beyond Measure

By Margaret Heffernan

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Bigger Prize
Bigger Prize

By Margaret Heffernan

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Wilful blindness
Wilful blindness

By Margaret Heffernan

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In this book, distinguished business woman and writer, Margaret Heffernan, examines the phenomenon of wilful blindness. Drawing on a wide array of sources from psychological studies and social stat...

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Wilful Blindness
Wilful Blindness

By Margaret Heffernan

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Uncharted
Uncharted

By Margaret Heffernan

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Uncharted
Uncharted

By Margaret Heffernan

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Uncharted
Uncharted

By Margaret Heffernan

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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