Martin Charter Books

Greener Marketing
Greener Marketing

By Martin Charter

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Greener Marketing
Greener Marketing

By Martin Charter

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Greener Marketing
Greener Marketing

By Martin Charter

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"An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-gro...

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Greener Marketing
Greener Marketing

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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