Martin Reeves Books

HBR's 10 Must Reads for CEOs (with bonus article Your Strategy Needs a Strategy by Martin Reeves, Claire Love, and Philipp Tillmanns)
HBR's 10 Must Reads for CEOs (with bonus article Your Strategy Needs a Strategy by Martin Reeves, Claire Love, and Philipp Tillmanns)

By Martin Reeves, Philipp Tillmanns, Harvard Business Review, John P. Kotter, Claire Love

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As CEO, you set the vision, the strategy, and the tone of your organization. You establish priorities, anticipate and address challenges, champion and lead change efforts, set people up for success...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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