Matthew Frederick Books

101 Things I Learned(R) in Advertising School
101 Things I Learned(R) in Advertising School

By Tracy Arrington, Matthew Frederick

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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seaso...

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101 Things I Learned(R) in Business School (Second Edition)
101 Things I Learned(R) in Business School (Second Edition)

By Michael W. Preis With Matthew Frederick

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An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.Success in business—and in business school&...

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101 Things I Learned(R) in Fashion School
101 Things I Learned(R) in Fashion School

By Alfredo Cabrera With Matthew Frederick

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A guide to surviving and thriving in fashion school, from an award-winning fashion designer and illustratorSuccess in fashion school requires more than a passion for fashion. It calls for the stude...

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101 Things I Learned(R) in Film School
101 Things I Learned(R) in Film School

By Neil Landau With Matthew Frederick

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An illustrated, accessible introduction to filmmaking from an award-winning Hollywood producer, screenwriter, film school professor, and script consultant to major movie studiosAnyone with a cellph...

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101 Things I Learned(R) in Law School
101 Things I Learned(R) in Law School

By Vibeke Norgaard Martin With Matthew Frederick

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A provocative, accessible, and cleverly illustrated guide to legal principles and practice, by a law instructor and internationally experienced attorneyThis might be the most useful book law studen...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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