Michael E. Porter Books

Atlanta Columbus
Atlanta Columbus

By Michael E. Porter

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Avantage concurrentiel
Avantage concurrentiel

By Michael E. Porter

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Ce livre explique comment une entreprise peut acquérir et conserver un avantage concurrentiel. Il complète les réflexions de l'auteur, éminent spécialiste en la matière, amorcées dans "Choix straté...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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