Michael Fertik Books

The reputation economy
The reputation economy

By Michael Fertik

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The reputation economy
The reputation economy

By Michael Fertik

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Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will...

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Wild west 2.0
Wild west 2.0

By Michael Fertik

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In the age of Wild West 2.0, everyone has an online reputation. This resource offers simple yet extraordinarily powerful ways to proactively protect one's online reputation and offset even the most...

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The reputation economy
The reputation economy

By Michael Fertik

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Agony and the Epic Doody
Agony and the Epic Doody

By Michael Fertik

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Hip Set
Hip Set

By Michael Fertik

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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