Michael Oldroyd Books

Marketing Environment 05 06
Marketing Environment 05 06

By Marketing Knowledge

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Relevant, Succinct and Compact.

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CIM Revision Cards
CIM Revision Cards

By Marketing Knowledge

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefull...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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