Michael Schrage Books

The Innovator's Hypothesis
The Innovator's Hypothesis

By Michael Schrage

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Achieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks What is the best way for a company to innovate?...

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Recommendation Engines
Recommendation Engines

By Michael Schrage

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How companies like Amazon and Netflix know what “you might also like”: the history, technology, business, and social impact of online recommendation engines.Increasingly, our technologies are givin...

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Getting Beyond Ideas
Getting Beyond Ideas

By Michael Schrage

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Juego serio
Juego serio

By Michael Schrage

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Innovator s Hypothesis
Innovator s Hypothesis

By Michael Schrage

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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