Michael Shamiyeh Books

Driving desired futures
Driving desired futures

By Michael Shamiyeh

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Headed by the slogan "Design Thinking", a debate has unfolded over the last ten years about design methods, which goes far beyond the specialist boundaries of design disciplines. Executives and bus...

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What People Want
What People Want

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Organizing for Change
Organizing for Change

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Organizing for Change
Organizing for Change

By Michael Shamiyeh

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Driving Desired Futures
Driving Desired Futures

By Michael Shamiyeh

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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