Mike W. Peng Books

Global business
Global business

By Mike W. Peng

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Behind the success and failure of U.S. export intermediaries
Behind the success and failure of U.S. export intermediaries

By Mike W. Peng

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Trading across borders, export intermediaries are specialized service firms that connect domestic manufacturers with overseas buyers. How do they do it? What determines their success or failure? Ha...

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Ise Global Strategy
Ise Global Strategy

By Peng

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Global Strategy
Global Strategy

By Mike W. Peng

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Bundle
Bundle

By Mike W. Peng

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Global Business
Global Business

By Mike W. Peng

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Global Strategy
Global Strategy

By Mike W. Peng

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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