Nathan Aaseng Books

The unsung heroes
The unsung heroes

By Nathan Aaseng

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Introduces little-known individuals responsible for advancing well-known business products, including the originators of Coca-Cola, Hoover vacuum cleaners, and Bingo.

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Hockey's super scorers
Hockey's super scorers

By Nathan Aaseng

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Profiles of eight hockey stars known for their high scoring: Mike Bossy, Guy Lafleur, Marcel Dionne, Peter Stastny, Bryan Trottier, Gilbert Perreault, Dino Ciccarelli, and Wayne Gretzky.

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The rejects
The rejects

By Nathan Aaseng

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Describes various companies that succeeded despite initial rejection and the certainty of "experts" that the product they offered would fail.

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Basketball's power players
Basketball's power players

By Nathan Aaseng

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Profiles eight pro basketball players who are experts at rebounding, playing defense, and driving to the basket: Moses Malone, Maurice Lucas, Jack Sikma, Adrian Dantley, Jeff Ruland, Buck Williams,...

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From rags to riches
From rags to riches

By Nathan Aaseng

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Presents brief biographies of the interprising individuals who started such products and companies as Apple computers, Sears, the Dow Jones Index and The Wall Street Journal, J.C. Penney, Hershey's...

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Better mousetraps
Better mousetraps

By Nathan Aaseng

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Presents brief biographies of individuals who improved, refined, and perfected various products and processes, from cameras to razors.

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Midstream changes
Midstream changes

By Nathan Aaseng

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Presents the stories of famous people who achieved great success after changing careers in mid-life.

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Close calls
Close calls

By Nathan Aaseng

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Relates success stories of entrepreneurs such as Heinz, Folger, DuPont, and Chrysler, who overcame bankruptcy and other business crises to establish thriving companies.

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A decade of champions
A decade of champions

By Nathan Aaseng

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Discusses the Super Bowl winners of the 1980s--the Redskins, the Raiders, the Bears, the Giants, and the 49ers--analyzing how these teams got to the top.

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Baseball's greatest teams
Baseball's greatest teams

By Nathan Aaseng

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Includes profiles of eight teams that the author considers to be the greatest in the history of major league baseball.

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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