Nicholas Ind Books

Living the Brand
Living the Brand

By Nicholas Ind

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Brands with a conscience
Brands with a conscience

By Sandra Horlings

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The Corporate Brand
The Corporate Brand

By Nicholas Ind

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Great advertising campaigns
Great advertising campaigns

By Nicholas Ind

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Great Advertising Campaigns
Great Advertising Campaigns

By Nicholas Ind

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Inspiration
Inspiration

By Cameron Watt, Nicholas Ind

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Beyond branding
Beyond branding

By Nicholas Ind

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Brand desire
Brand desire

By Nicholas Ind

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Brand desire
Brand desire

By Nicholas Ind

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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