Nigel Piercy Books

Export Strategy
Export Strategy

By Nigel Piercy

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Marketing Budgeting
Marketing Budgeting

By Nigel Piercy

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Export Strategy
Export Strategy

By Nigel Piercy

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Marketing Budgeting
Marketing Budgeting

By Nigel Piercy

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Marketing Organisation
Marketing Organisation

By Nigel Piercy

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Market Led Strategic Change
Market Led Strategic Change

By Nigel Piercy

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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