Paul Temporal Books

Advanced brand management
Advanced brand management

By Paul Temporal

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This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies su...

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Islamic Branding and Marketing
Islamic Branding and Marketing

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Advanced Brand Management
Advanced Brand Management

By Paul Temporal

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Advanced Brand Management
Advanced Brand Management

By Paul Temporal

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Advanced Brand Management
Advanced Brand Management

By Paul Temporal

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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