Philip Kotler Books

Shi chang ying xiao guan li

By Philip Kotler

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Las Preguntas Mas Frecuentes Sobre

By Philip Kotler

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Strategic Marketing Management

By Philip Kotler, Alexander Chernev

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An abridged version of Strategic Marketing Management (3rd Edition), this book offers a framework for strategic marketing planning and outlines a structured approach to identifying, understanding,...

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Principles of Marketing European Edition

By Philip Kotler

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Marketing for Nonprofit Organizations

By Philip Kotler

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Multi Pack:Principles of Marketing Activive Book 2.0 with Mastering Marketing:Universal CD-ROM Edition with Pin Card for Online Course: Active Book ... Edition with Pin Card for Online Course

By Gary Armstrong, Action Training Systems, Philip Kotler, Philip R. Kotler

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Value Pack: A Framework for Marketing Management

By Philip Kotler, Philip R. Kotler

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Principles of Marketing

By Gary Armstrong, Philip Kotler, Philip R. Kotler

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Strategic Marketing for Educational Institutions

By Philip Kotler, Karen F. A. Fox

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.