Qiang Lu Books

Structural models of reference price effects and brand equity.
Structural models of reference price effects and brand equity.

By Lu Qiang.

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In this dissertation, I propose and estimate structural models for the reference-price phenomenon and for measuring brand equity.Chapters 2 and 3 show that a complete accounting of reference-price...

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Zi wei you jiu
Zi wei you jiu

By Bin Yu, Jing Qin, Qiang Lu, Yunli Ren, Yan Ma

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Ke ji de sheng xiang
Ke ji de sheng xiang

By Qiang Lu

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Xin zhong nian wu yu
Xin zhong nian wu yu

By Qiang Lu

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Bai zhan ying xiong
Bai zhan ying xiong

By Qiang Lu

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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