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Sm Sales Promotion Management I M
Sm Sales Promotion Management I M

By Quelch

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Cases Advertising
Cases Advertising

By John A. Quelch, Quelch

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Cases Advertising Im 5.25 Temp
Cases Advertising Im 5.25 Temp

By Quelch

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Marketing Management
Marketing Management

By Quelch

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Video Mktg Mgmt T C
Video Mktg Mgmt T C

By Quelch

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Cases Advertising Im 5.25
Cases Advertising Im 5.25

By Quelch

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Mktg Mgmt Im Lotus 3.50 IBM
Mktg Mgmt Im Lotus 3.50 IBM

By Quelch

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Mktg Mgmt IM Excel 5.25 Ibm
Mktg Mgmt IM Excel 5.25 Ibm

By Quelch

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Mktg Mgmt Im 3.50 MAC Excel
Mktg Mgmt Im 3.50 MAC Excel

By Quelch

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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