R. Alexander Bentley Books

The Importance of Small Decisions
The Importance of Small Decisions

By R. Alexander Bentley, John Maeda, William A. Brock, O Brien Michael J.

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How people make decisions in an era of too much information and fake news.Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisio...

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I'll Have What She's Having
I'll Have What She's Having

By R. Alexander Bentley

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How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's...

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The Acceleration of Cultural Change
The Acceleration of Cultural Change

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How culture evolves through algorithms rather than knowledge inherited from ancestors.From our hunter-gatherer days, we humans evolved to be excellent throwers, chewers, and long-distance runners....

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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