R. M. Grant Books

Contemporary strategy analysis
Contemporary strategy analysis

By R. M. Grant

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Offering a global perspective and a analytic and diagnostic approach, Grant provides coverage of industry analysis and competitive advantage.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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