Rakesh V. Vohra Books

Prices and Quantities
Prices and Quantities

By Rakesh V. Vohra

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Mechanism design
Mechanism design

By Rakesh V. Vohra

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"Mechanism design is an analytical framework for thinking clearly and carefully about what exactly a given institution can achieve when the information necessary to make decisions is dispersed and...

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Principles of pricing
Principles of pricing

By Rakesh V. Vohra

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"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking...

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Mechanism Design
Mechanism Design

By Rakesh V. Vohra

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Mechanism Design
Mechanism Design

By Rakesh V. Vohra

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Mechanism Design
Mechanism Design

By Rakesh V. Vohra

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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