Rashi Glazer Books

Readings on Market-Driving Strategies: Towards a New Theory of Competitive Advantage

By Gregory Carpenter, Rashi Glazer, Kent Nakamoto

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Market driving Strategies

By Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto

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The Marketing information revolution

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"There is only one valid definition of business purpose: to create a satisfied customer," asserted Peter Drucker in 1954. Today, the advanced technologies of the information revolution allow virtua...

Cable TV Advertising

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Marketing and Technology

By Rashi Glazer, Noel Capon

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Marketing and the Changing Information Environment

By Rashi Glazer

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.