Robert East Books

The Effect of Advertising and Display

By Robert East

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The Effect of Advertising and Display

By Robert East

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This second edition of Consumer Behaviour: Applications in Marketing continues to combine accessible writing by respected marketing academics with a strong focus on the use of research to help high...

Consumer behaviour

By Robert East

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The anatomy of conquest

By Robert East

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Effect of Advertising and Display

By Robert East

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Consumer Behaviour

By Robert East, Marc Vanhuele, Malcolm Wright, Jaywant Singh

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Consumer Behaviour

By Robert East, Marc Vanhuele, Malcolm Wright, Jaywant Singh

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.