Robert L. Heath Books

Human Communication Theory and Research
Human Communication Theory and Research

By Robert L. Heath, Jennings Bryant

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"Human Communication Theory and Research introduces students to the growing body of theory and research in communication demonstrating the integration between the communication efforts of interpers...

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Responding to Crisis
Responding to Crisis

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Realism and relativism
Realism and relativism

By Robert L. Heath

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Encyclopedia of Public Relations
Encyclopedia of Public Relations

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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