Robert Schumacher Books

The Handbook of Global User Research
The Handbook of Global User Research

By Robert M. Schumacher

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User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differe...

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AI and UX
AI and UX

By Robert M. Schumacher Jr., Gavin Lew

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?? 311, 311a-C : (Vertragsschluss)
?? 311, 311a-C : (Vertragsschluss)

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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