Roger Cartwright Books

Mastering the globalization of business
Mastering the globalization of business

By Roger Cartwright

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Cartwright provides a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization has b...

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Customer Relationships
Customer Relationships

By Roger Cartwright

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In Charge
In Charge

By Roger Cartwright

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Titanic
Titanic

By Roger Cartwright, June Cartwright

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Titanic
Titanic

By Roger Cartwright

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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