Rohit Deshpande Books

Developing a market orientation

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Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance...

Using Market Knowledge 1 Off

By Rohit Deshpande

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Using Market Knowledge 1 Off

By Rohit Deshpande

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The Global Market

By Quelch, Deshpande

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Developing a Market Orientation

By Rohit Deshpande

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Global Market

By John A. Quelch, Rohit Deshpande

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Using Market Knowledge

By Rohit Deshpande

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Developing a Market Orientation

By Rohit Deshpande, Marketing Science Institute

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Using Market Knowledge

By Rohit Deshpande

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.