Roy A. Barnes Books

Customer experience for dummies
Customer experience for dummies

By Roy A. Barnes

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You know that creating an engaging customer experience is essential to keep your company relevant and top of mind. Barnes and Kelleher offer practical, easy-to-implement solutions for incorporating...

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Children of Fardragon
Children of Fardragon

By Roy A. Barnes

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Customer Experience 365
Customer Experience 365

By Roy Barnes

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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