Sandra Vandermerwe Books

Breaking Through
Breaking Through

By Sandra Vandermerwe

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From tin soldiers to Russian dolls
From tin soldiers to Russian dolls

By Sandra Vandermerwe

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From Tin Soldiers to Russian Dolls is based on several years' research into how companies, both in traditional manufacturing and service settings, can gain and maintain customers by adding value to...

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The 11th Commandment
The 11th Commandment

By Sandra Vandermerwe

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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