Sharon M. Oster Books

Modern competitive analysis
Modern competitive analysis

By Sharon M. Oster

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Why do some companies thrive while others in the same industry languish? How can a struggling firm achieve higher annual earnings? What allows new corporations to become successful in highly compet...

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Strategic Management for Nonprofit Organizations: Theory and Cases
Strategic Management for Nonprofit Organizations: Theory and Cases

By Sharon M. Oster

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Strategic Management for Nonprofit Organizations applies powerful concepts of strategic management developed originally in the for-profit sector to the management of nonprofits. It describes the pr...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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