Shaun Smith Books

Uncommon Practice: People Who Deliver a Great Brand Experience

By Andy Milligan, Shaun Smith

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Managing the Customer Experience: Turning Customers into Advocates

By Shaun Smith

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Bold

By Matthew Lloyd Davies, Andy Milligan Shaun Smith

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See Feel Think Do

By Andy Milligan, Shaun Smith

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Magical narcissism

By Shaun Smith

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In dozens of pieces, Smith tackles works by such luminaries as Steve Martin, Joan Didion, Douglas Coupland, Iain Banks, Christopher Hitchens, Heston Blumenthal, Susur Lee, Jennifer McLagan, Bonnie...

Bold

By Andy Milligan, Shaun Smith

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Bold

By Andy Milligan, Shaun Smith

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Bold How to be Brave in Business and Win

By Andy Milligan, Shaun Smith

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"With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose...

On purpose

By Shaun Smith

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.