Simon Hudson Books

Tourism and hospitality marketing
Tourism and hospitality marketing

By Simon Hudson

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. With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstra...

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Golf Tourism
Golf Tourism

By Simon Hudson, Louise Hudson

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Golf Tourism
Golf Tourism

By Simon Hudson, Louise Hudson

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Golf Tourism
Golf Tourism

By Simon Hudson, Louise Hudson

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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