Stan Rapp Books

Maxi marketing
Maxi marketing

By Stan Rapp, Tom Collins

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The great marketing turnaround
The great marketing turnaround

By Stan Rapp

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RSB Time
RSB Time

By Francis Fennell

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MaxiMarketing
MaxiMarketing

By Stan Rapp

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Chao xing xiao ying jia
Chao xing xiao ying jia

By Stan Rapp

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Maximarketing
Maximarketing

By Stan Rapp

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Gran Giro de La Mercadotecnia
Gran Giro de La Mercadotecnia

By Stan Rapp

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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