Stephen Kraus Books

The new elite
The new elite

By Taylor Jim

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Selling to the new elite
Selling to the new elite

By Taylor Jim

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If you think the only thing unique bout selling to the affluent is a higher price point, think again. In fact, what you think you know about who the wealthy are-what motivates them, how they think,...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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