Steve J. Martin Books

Public Service Improvement
Public Service Improvement

By Steve

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Yes
Yes

By Noah J. Goldstein, Robert B. Cialdini, Noah Goldstein, Steve Martin

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Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader. Every day we face the ch...

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Yes
Yes

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The small BIG
The small BIG

By Steve J. Martin

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Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.

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Devenez un as de la persuasion
Devenez un as de la persuasion

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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