Steve J. Martin Books
Yes
By Noah J. Goldstein, Robert B. Cialdini, Noah Goldstein, Steve Martin
Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader. Every day we face the ch...
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The small BIG
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
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