Steve Rivkin Books

The New Positioning: The Latest on the World's 1 Business Strategy

By Jack Trout

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The Power of Simplicity

By Jack Trout, Steve Rivkin

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The New Positioning: the Latest on the World's 1 Business Strategy

By Trout

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Repositioning: Marketing in an Era of Competition, Change and Crisis

By Jack Trout

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Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack...

The Making of a Name: The Inside Story of the Brands We Buy

By Steve Rivkin, Fraser Sutherland

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Differentiate or Die

By Jack Trout, Steve Rivkin

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IdeaWise

By Fraser Seitel, Steve Rivkin

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Differentiate or Die

By Jack Trout, Steve Rivkin

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Differentiate or Die

By Jack Trout, Steve Rivkin

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Differentiate or Die

By Jack Trout, Steve Rivkin

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.