T. C. Melewar Books

Facets of Corporate Identity Communication and Reputation
Multi channel marketing branding and retail design
Multi channel marketing branding and retail design

By Dennis Charles, T. C. Melewar, Charles McIntyre

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Recently, many researchers have found that their work crosses the borders of design, branding, and marketing. This orientation finds itself in contrast to the generally discipline-delineated world...

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Strategic international marketing
Strategic international marketing

By T. C. Melewar

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"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global market...

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Strategic Brand Management in Higher Education
Building Corporate Identity Image and Reputation in the Digital Era
Building Corporate Identity Image and Reputation in the Digital Era
Islamic Marketing and Branding
Corporate Branding
Corporate Branding
Strategic Brand Management in Higher Education

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