Veena Jha Books

Eco-Labelling and International Trade
Eco-Labelling and International Trade

By Rene Vossenaar, Simonetta Zarrilli, Veena Jha

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Concern with the environment is growing among the public. One manifestation of this is the desire of consumers to be informed about the environmental characteristics of the products they purchase....

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India Emerging
India Emerging

By Veena Jha

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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