International and Global Marketing: Concepts and Cases

International and Global Marketing: Concepts and Cases
International and Global Marketing: Concepts and Cases Login for the JSON version of this page.
Average: 0.00, 0 Ratings
Title
International and Global Marketing: Concepts and Cases
ISBN-10
0-07-115800-6
ISBN-13
978-0-07-115800-8
Author(s)
Taylor W. Meloan
Publisher
Irwin/McGraw-Hill, MCGRAW-HILL EDUCATION (ISE EDITIONS)
Published
1998
Format
Paperback
Subtitle
Login for full book details.
Series
Login to see series details.
Imprint
Login for imprint details.
Pages
500
Language
Login for language details.
Subjects
Login for subjects details.
Genre
Login for genre details.
Description

Login for description.

Metadata
EAN
9780071158008
ASIN
0071158006
Prefix
978
Group
0
Group Name
English language
Group Identifier
978-0
Registrant
07
Publication
115800
Check Digit
8
Formatted
978-0-07-115800-8

Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More