Advertising and Promotion: An Integrated Marketing Communications Perspective

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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective
ISBN-10: 0-07-231445-1
ISBN-13: 978-0-07-231445-8
Author(s): Michael A. Belch, George E. Belch
Publisher: Irwin Professional Pub, Irwin/McGraw-Hill
Published: 2024
Format: Hardcover
Subtitle: Login for full book details.
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Pages: 308
Language: Login for language details.
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Description

Metadata

EAN: 9780072314458
ASIN: 0072314451
Prefix: 978
Group: 0
Group Name: English language
Group Identifier: 978-0
Registrant: 07
Publication: 231445
Check Digit: 8
Formatted: 978-0-07-231445-8

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