Advertising: Principles and Practice
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- Title
- Advertising: Principles and Practice
- ISBN-10
- 0-13-597881-5
- ISBN-13
- 978-0-13-597881-8
- Author(s)
- Wells William, Sandra Moriarty, John Burnett, William Wells
- Publisher
- Prentice Hall, Prentice Hall College Div
- Published
- 1997
- Format
- Hardcover
- Subtitle
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- Series
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- Imprint
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- Pages
- 725
- Language
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- Subjects
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- Genre
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Description
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Metadata
- EAN
- 9780135978818
- ASIN
- 0135978815
- Prefix
- 978
- Group
- 0
- Group Name
- English language
- Group Identifier
- 978-0
- Registrant
- 13
- Publication
- 597881
- Check Digit
- 8
- Formatted
- 978-0-13-597881-8