Strategic Marketing: Theory and Applications for Competitive Advantage

Strategic Marketing: Theory and Applications for Competitive Advantage
Strategic Marketing: Theory and Applications for Competitive Advantage Login for the JSON version of this page.
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Title
Strategic Marketing: Theory and Applications for Competitive Advantage
ISBN-10
0-19-904493-7
ISBN-13
978-0-19-904493-1
Author(s)
Prof Frikkie Herbst, Prof Michael Goldman, Prof Pierre Joubert, Ms Adri Jonker, Sean McCoy
Publisher
OUP Southern Africa, Oxford University Press, South Africa
Published
2024
Format
Paperback
Subtitle
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Series
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Imprint
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Pages
692
Language
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Subjects
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Genre
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Description

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Metadata
EAN
9780199044931
ASIN
0199044937
Prefix
978
Group
0
Group Name
English language
Group Identifier
978-0
Registrant
19
Publication
904493
Check Digit
1
Formatted
978-0-19-904493-1

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