The Influence of Advertising s Affective Qualities on Consumer Response

The Influence of Advertising s Affective Qualities on Consumer Response Login for the JSON version of this page.

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Title: The Influence of Advertising s Affective Qualities on Consumer Response
ISBN-10: 0-343-20071-6
ISBN-13: 978-0-343-20071-8
Author(s): Terry G Vavra, Alvin J Silk
Publisher: Franklin Classics
Published: 2018
Format: paperback
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Pages: 923
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Description

Metadata

EAN: 9780343200718
ASIN: 0343200716
Prefix: 978
Group: 0
Group Name: English language
Group Identifier: 978-0
Registrant: 343
Publication: 20071
Check Digit: 8
Formatted: 978-0-343-20071-8

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