Brands Laid Bare: Using Market Research for Evidence-Based Brand Management

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Title: Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
ISBN-10: 0-470-01283-8
ISBN-13: 978-0-470-01283-3
Author(s): Kevin Ford
Publisher: John Wiley & Sons, Wiley
Published: 2025
Format: Hardcover
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Pages: 282
Language: Login for language details.
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Description

Metadata

EAN: 9780470012833
ASIN: 0470012838
Prefix: 978
Group: 0
Group Name: English language
Group Identifier: 978-0
Registrant: 470
Publication: 01283
Check Digit: 3
Formatted: 978-0-470-01283-3

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