Service Management and Marketing: Managing the Moment of Truth in Service Competition

Service Management and Marketing: Managing the Moment of Truth in Service Competition Login for the JSON version of this page.

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Title: Service Management and Marketing: Managing the Moment of Truth in Service Competition
ISBN-10: 0-669-20035-2
ISBN-13: 978-0-669-20035-5
Author(s): Christian Gronroos
Publisher: Lexington Books
Published: 1990
Format: Hardcover
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Pages: 569
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Description

Metadata

EAN: 9780669200355
ASIN: 0669200352
Prefix: 978
Group: 0
Group Name: English language
Group Identifier: 978-0
Registrant: 669
Publication: 20035
Check Digit: 5
Formatted: 978-0-669-20035-5

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